Nohble's roots date back to 1982 with the opening of the first Olympic Town.
Fueled by a love for sneakers and streetwear, Olympic Town grew to several stores in NYC and NJ. In 2012, Olympic Town transformed into Nohble. Nohble (pronounced 'No Bull') is a family business about treating our extended family - our colleagues and customers - like nobility. You deserve a better brand of retailer - and we are here to serve you.